Mixed Reality with the Hawe Concrete Pump

Digital Twin. Using a digital twin, we simulated various failures.

Fascinating Augmented Reality at the Hannover Messe

Advertising agency and augmented reality agency Logan Five

Interactive 3D concrete pump for HAWE Hydraulik

Initial Situation

HAWE Hydraulik, a leading manufacturer of high-quality hydraulic systems, wanted to demonstrate the performance of its components using a concrete pump as an example. The goal was to clearly and interactively explain how hydraulic valves, control circuits, and cylinders work for trade shows, presentations, and training sessions—without having to set up actual machines.

Traditional animations or videos could only depict the complex technology to a limited extent. HAWE sought a solution that would visualize the technology in a way that was easy to understand, flexible, and impressive—for both technical audiences and decision-makers.

Objective

Logan Five was commissioned to develop an interactive 3D model of a concrete pump that:

Hydraulic systems simulated and visualized in real time, including pressure curves and movements.
Functional principles explained in an easy-to-understand way, such as the transition between the suction and delivery phases.
Can be operated via touchscreen, mouse, and tablet.
It has a modular design to accommodate future expansions, additional machines, or AR enhancements.
It can be used equally well for trade shows, customer presentations, and training sessions.

Strategic Approach

Logan Five combined technical precision, interactive control, and visual clarity in a digital demonstration system:

3D Modeling & Simulation: Creation of a highly detailed concrete pump, including animated hydraulic components, fluid movements, and real-time processes.
Interactive operation: Users can activate individual system states using buttons or touch panels (e.g., suction phase, switching phase, pressure phase).
Explanatory logic: Integration of information points, cross-sections, and schematic overlays for technical explanation.
Technology: Development using a high-performance 3D engine with web compatibility and optional AR functionality.
Design Integration: Incorporated into HAWE’s corporate identity—technical, modern, and clearly structured.

Result

The interactive concrete pump became a highlight at international trade shows and training events:

Comprehensibility: Even complex hydraulic processes can be understood intuitively.
Fascination: 3D, motion, and interactivity create an emotional connection to technology.
Efficiency: No physical assembly is required anymore—the entire functional logic can be digitally reproduced.
Flexibility: The system can be expanded in the future and adapted for new product lines or applications.
Brand image: HAWE positions itself as a technological leader and a pioneer in digital innovation.

Conclusion

The collaboration with HAWE demonstrates how Logan Five transforms technical excellence into immersive visual experiences. The 3D concrete pump proves that even highly complex hydraulic systems can be presented in a way that is easy to understand, engaging, and compelling—digitally, flexibly, and sustainably. Logan Five is your partner for a digital edge. With all our experience, passion, and innovative strength, we bring your technology to life—interactively, vividly, and with an eye toward the future.
👉 Give us a call—we look forward to setting new standards together with you.

We would be happy to schedule an interview for you, provided the client agrees.

Save space at the trade show, or get more and better technical explanations!

Logan Five embodies the fusion of technology, communication, and emotion. We make complex content understandable, products tangible, and brands unforgettable. Our projects are born from a deep understanding of strategy, design, and user experience—always with the goal of making an impact. Whether it’s augmented reality, app development, or web solutions: we combine innovation with craftsmanship and experience with vision. For those who want to not only think about digitalization but feel it, Logan Five is the partner that makes the future visible—clearly, creatively, and competently.

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