AI with personality: intelligent, lifelike, 3D
LOGAN IS ALIVE. NOW!
Not tomorrow. Not someday. Now. The Logan Assistant as an AI imago on your website – it responds, acts and adapts to your branding ingeniously.
24 hours a day. Enhances the image of your website. EU-compliant!
The Logan Assistant is the future of your website!
The new drive for every website:
The Logan Assistant is the invention from Logan that equips websites with artificial intelligence.
Offer your customers the right AI experience with added value right away!
The Logan Assistant shows how your static websites can become living knowledge spaces. For users, this means that information is no longer hidden, scattered or only available during office hours. The assistant guides users through content, answers questions, explains products, services and processes and provides orientation at the precise moment when interest arises. This makes digital communication faster, clearer and more personal – on the website, on the extranet or in the internal knowledge area.
For investors, the Logan Assistant also opens up a scalable future field. Companies are looking for solutions that make service easier, prepare leads better, make knowledge usable and measurably improve digital contact points. This is precisely where the system combines AI, brand management, user guidance and an optional emotional 3D avatar to create a product that is not only technically impressive, but also communicative.
The special value lies in the combination of efficiency and experience: users receive immediately understandable answers, companies gain better processes, more presence and a modern interface to customers, partners and employees. The Logan Assistant is therefore more than just a chatbot. It is a digital communication system with growth potential – human in appearance, intelligent at its core and economically interesting in terms of scaling.
One image shows the surface. XR reveals the benefit beneath it.
The crucial look beneath the surface.
Many technical products reveal their true strengths only in the details: in their internal processes, variants, materials, functions, interfaces, or application scenarios. That is exactly where Logan Five’s work begins.
The technical mastermind behind many XR applications:
Frank Sperling, B.Eng. (FH): Developer, innovator, and technical mastermind for XR applications at Logan Five
For products that require explanation, traditional presentation methods are often insufficient. Technical applications and complex B2B communication require experiences that reveal what would otherwise remain hidden. As an XR agency specializing in technical and complex B2B products, Logan Five translates complex content into clear, interactive, and immersive communication—using augmented reality, WebAR, 3D animations, and digital applications.
This results in solutions that don’t just impress—they explain, guide, and sell. It’s not about effects for the sake of effects. It’s about understanding, trust, and better conversations with your customers.
When features become visible, the benefits become clear.
When benefits are easy to understand, they drive sales.
Why is that important?
Because good products aren’t just there to be available. They need to be understood. Especially when it comes to technical services and those that require explanation, effective communication determines whether a benefit is recognized and remembered. XR, WebAR, 3D, and avatars make complexity visible, bring clarity to conversations, and enhance sales, trade shows, and training. This is how technology becomes understanding—and understanding becomes impact.
Who is Logan Five?
Logan Five is an XR agency specializing in immersive B2B communication. We combine strategy, design, 3D, WebAR, and augmented reality to make complex products visible and understandable. Our focus is on industry, mechanical engineering, and services that require explanation. This results in applications that meaningfully, reliably, and tangibly enhance sales, trade shows, and training in everyday business.
What does Logan Five stand for?
Logan Five stands for strategic thinking, strong design, and reliable technical execution. We don’t create isolated effects; instead, we develop applications that work within a company. XR, WebAR, 3D, and digital systems are designed to explain, guide, and sell. That’s why we approach every project by focusing on concrete benefits: for clear communication, better conversations, and solutions that strengthen sales, trade shows, training, and branding in the long term.
XR Agency for Industry, Mechanical Engineering,
and Immersive B2B Communication
XR is an umbrella term for technologies that bring products, processes, and information to life: augmented reality, mixed reality, virtual reality, and WebAR. What matters most is not the technology itself, but the value it brings to your business.
With XR, technical content becomes easier to understand, product benefits more apparent, and presentations significantly more effective. Machines, components, variants, or processes can be demonstrated in situations where traditional images, brochures, or slides reach their limits. The foundation for this is high-quality 3D. Digital models are used to create applications for AR, VR, MR, and WebAR—flexibly deployable for sales, trade shows, training, consulting, and digital communication.
As an XR agency, Logan Five combines strategy, design, 3D, and technology to create solutions that not only impress but also work effectively in day-to-day business operations.
Augmented Reality?
We use AR to convey complex concepts in mechanical engineering, the glass industry, sensor technology, and many other sectors in a clear and accessible way. As an augmented reality agency, we develop applications that enable sales teams to present their product portfolio in just a few seconds and bring it to life in real time.
What is Mixed Reality?
When we use real-world controls such as levers or control panels to bring technical processes to life in the digital world, we refer to this as mixed reality (XR agency). In this example, a concrete pump can be displayed and discussed in real time, either at actual size or on a smaller scale. This is how we bridge the gap between reality and digital representation.
What is Virtual Reality?
With virtual reality, we create fully digital spaces that users can step right into using VR headsets. This allows us to realistically visualize, test, and present machines, processes, buildings, or entire immersive worlds. Virtual reality is particularly well-suited for bringing complex content to life in an immersive way. Come try it out with us.
How does WebAR work?
With WebAR, we bring augmented reality directly to your browser—no app download required. By clicking a link or scanning a QR code, products, information, and digital content can be instantly displayed on your smartphone or tablet within your real-world environment. WebAR is particularly well-suited for lowering barriers to entry, expanding reach, and making immersive content quickly and easily accessible.
Successful 3D solutions, XR-ready for industry, trade, retail, and services:
3D as the foundation for successful XR solutions
We’ll take care of your models –
with an NDA and security measures, of course!
3D is the solid foundation for successful XR applications.
After all, it is only with high-quality 3D data that flexible solutions for AR, VR, MR, and WebAR can be created. Unlike traditional product photography, a 3D model doesn’t just show a static state—it can be customized at any time: colors, materials, variants, and features can be changed quickly—without the need for new photo shoots, transportation, or a physical product.
That is precisely where the strategic advantage lies. A single 3D model can serve as the foundation for entire product lines, animations, explanatory videos, sales systems, and immersive applications. That’s why we developed our digital 3D photo studio. Once your product range is digitally created, it can be reused in a variety of ways and is future-proof.
A particular strength: even hidden features become visible. Internal mechanisms, technical details, and genuine product benefits can be specifically highlighted and clearly explained. This builds trust, simplifies training and sales, and strengthens the decision to purchase.
Logan Five turns 3D data into immersive communication—for XR applications that inspire, educate, and drive sales. We create digital realism.
“Only with a solid 3D foundation can we create XR solutions that showcase products in a flexible, realistic, and easy-to-understand way. This is exactly how we develop applications that highlight product variations, explain features, and deliver real value to the sales team.”
Using Immersion Professionally
XR can already be effectively used today via smartphones, tablets, and interactive presentation systems. Smart glasses will further expand these possibilities in the future. In an MS Teams call, we’ll show you which solution is feasible for your company today and how it can be effectively integrated into your processes.
Frank Sperling on XR in Everyday Business Life
XR solutions must not only impress, but also work in everyday life
How XR Turns Product Data Into an Effective Sales Tool
XR applications free products from the static nature of traditional catalogs. Content draws on a central database, can be updated at any time, and can be displayed from exactly the perspective that makes the most sense for consultation, presentation, or sales. This makes machines, products, and components not only visible but also easier to understand and more compelling.
Additional media such as websites, technical data sheets, videos, or supplementary information can be directly integrated. This transforms an XR application not only into an impressive presentation but also into a tool that provides structured support for communication and can guide users all the way through to the concrete proposal phase.
Frank Sperling
XR consulting at Logan Five
Using integrated media pools, you can also directly embed your website, spec sheets, videos, and other information. If the process is thought through consistently, the application becomes a comprehensive tool that can lead all the way to a finished proposal.
What are the benefits of augmented reality for businesses?
XR brings more attention to your business because content isn’t just shown—it’s brought to life. Products, processes, and services are communicated more clearly, even when they are complex or technically demanding. At the same time, XR ensures greater differentiation from the competition because your communication is perceived as more modern, impressive, and innovative. Sales and marketing also benefit: content can be presented more vividly, explained more directly, and used more effectively. Training sessions can be designed to be faster, more practical, and more sustainable, while the increased interaction significantly boosts your target audiences’ interest. In this way, innovative strength is not merely claimed but made visible.
Example: Glass Industry
We developed the Virtual Designer for Heinz Glas in Tettau. It allows finishes such as printing, solid dyeing, metallic effects, and other options to be visualized virtually—ideal for trade shows and direct sales.
Example: Sensors
We developed a solution for Seco Sensor that allows sensors, functions, and application areas to be presented virtually—ideal for presentations, consulting, and direct sales.
Example: Vehicles
The carbon fiber theme was developed exclusively for Friedrich Motorsport. Thanks to carbon fiber technology, Porsche vehicles gain enhanced aesthetics, precision, and a distinctive character.
Sample Showreel
Friedrich Motorsport: A Porsche vehicle was constructed using carbon fiber components to create an exploded view, revealing the technology in detail. We can develop this type of presentation for any product.
XR gives rise to solutions that take us further
XR is not a single tool, but rather the starting point for applications that redefine communication, sales, and presentation. When 3D, WebAR, AR, MR, and strategic communication are combined, the result is solutions that make products easier to understand, visually showcase variations, and engage target audiences more effectively.
3D configuration with real added value
Building on a robust 3D foundation, we create configurators that bring products, variants, materials, and features to life. This brings greater clarity to consulting, sales, and presentations—and opens up new ways to communicate complex offerings in an understandable way.
25 years of experience in effective communication
For 25 years, Logan Five (XR Agency) has been combining technological development with strategic communication. This approach yields not isolated results, but solutions that can be meaningfully integrated into campaigns, sales processes, trade show appearances, and digital visibility.
Mixed Reality and WebAR for Immersive Experiences
Immersive applications really shine at trade shows, in showrooms, and in sales processes. Mixed reality and WebAR foster a sense of connection, interaction, and engagement—in situations where traditional communication often falls short.
Logan Assistant makes knowledge accessible through conversation—right where people need answers.
When XR Becomes Smart Communication
XR, WebAR and 3D make products visible, understandable, and tangible. But that’s often exactly when the next step arises: users want to delve deeper, ask further questions, and access the information relevant to their decision more quickly. This is precisely where Logan Assistant comes in. It enhances immersive applications, websites, extranets, and intranets with an intelligent conversational layer. Existing knowledge becomes actionable, content is presented in an accessible way, and companies can provide information more quickly, clearly, and effectively. Whether for customers, prospects, and partners or for employees in a secure internal environment: Logan Five develops virtual assistants that align with your communication, your processes, and your digital applications.
For internal information, processes, and corporate knowledge
Logan Assistant for Knowledge on the Intranet
On the intranet, Logan Assistant makes internal knowledge immediately accessible. Employees simply ask a question and receive clear answers drawn from existing documents, processes, policies, knowledge bases, or secure platforms. This allows teams to find what they need in their day-to-day work more quickly—from operating procedures and form workflows to contact persons. This reduces search times, avoids follow-up questions, and noticeably eases the burden on internal communication. At the same time, valuable company knowledge isn’t locked away in individual minds but is made accessible in a structured way. New employees find their bearings more quickly, existing teams work with greater confidence, and decisions can be made based on better information.
Typical applications:
- Intranet
- internal knowledge bases
- Process Information
- Guidelines
- Operating Procedures
- Form submission methods
- Contact person
- secure enterprise platforms
- Chatbot assistant and human agents
For customers, prospects, partners, and digital service communications.
Logan Assistant for Websites and Extranets
On the website or extranet, the Logan Assistant helps external users find the right information more quickly. It answers questions about offerings, products, services, processes, or contact persons and guides visitors through the next steps. This transforms a website into more than just an information hub: it becomes an active space for dialogue. Customers receive guidance, prospective clients understand offers more quickly, and inquiries can be better prepared. Ideal for companies that want to make their website, consulting, service communication, or secure partner areas smarter and integrate custom AI agents in a meaningful way.
Typical applications:
- Website Support
- Product advice
- Service Questions
- FAQ Sections
- Preparing a Request
- Extranet
- Partner Communication
- Digital Customer Journey
- Custom AI Agents
Key insights for businesses looking to make effective use of XR
Frequently Asked Questions About XR, WebAR, AR, VR, MR, and 3D
XR opens up new opportunities for companies to present their products, services, and processes in a way that is more understandable, immersive, and impactful. At the same time, practical questions often arise before a project begins: Which technology is best suited to the goal? Is an app necessary? What role does 3D play? And what are the specific benefits for sales, trade shows, training, or brand communication? The following answers provide a clear overview of the key points.
What does XR actually mean?
XR stands for Extended Reality and is the umbrella term for immersive technologies such as augmented reality, virtual reality, mixed reality, and WebAR. For businesses, XR means that content is not merely displayed, but is made more accessible and understandable through new forms of experience.
What is the difference between AR, VR, MR, and WebAR?
AR enhances the real world with digital content. VR transports users into a completely virtual world. MR combines real and digital elements so that they actively interact with one another. WebAR is augmented reality directly in the browser and works without downloading an app.
For which companies is XR particularly well-suited?
XR is particularly well-suited for companies with products, technical services, or complex processes that require explanation. It offers significant benefits in the manufacturing, mechanical engineering, automotive, sensor technology, glass, sales, trade show communication, training, and brand communication sectors.
Do you always need an app or special hardware for XR?
No. Many applications today can be used as WebAR directly in the browser. For other scenarios, such as in VR or certain mixed reality applications, additional devices such as VR glasses, tablets or interactive systems may be useful.
What benefits does XR offer for sales and trade shows?
XR makes products more vivid, features easier to understand, and conversations more concrete. Especially in sales and at trade shows, this helps spark interest more quickly, convey information more clearly, and present products in a more compelling way.
Why is 3D so important for XR applications?
3D forms the foundation of many XR solutions. Only with a solid 3D foundation can products be flexibly displayed, customized, and further developed in AR, VR, MR, and WebAR. This results in applications, configurators, animations, and presentations with high reusability.
Can XR be implemented even without ready-made 3D data?
Yes, existing data can be processed, further developed or newly created. The decisive factor is that the end result is a reliable 3D basis on which your XR application can be built in a technically clean and visually convincing way.
What are the specific benefits of XR in everyday business operations?
XR helps explain products more clearly, illustrate processes more vividly, and make communication more impactful. This benefits sales, training, product presentations, trade shows, and brand communication alike, and can significantly boost attention, clarity, and impact.
How do you find the right XR solution for your business?
The right solution always depends on the goal. The key factor is whether the focus is on reach, product understanding, sales support, training, or brand impact. This determines whether WebAR, AR, VR, MR, or a combination of these technologies is the best approach.
What exactly can Logan Five do in the field of XR?
Logan Five develops XR solutions that combine strategy, design, and technological implementation. These include WebAR, AR, VR, MR, 3D, configurators, and digital communication solutions that make products easier to understand, support sales, and bring brands to life.
Get started on your XR project with a brief conversation.
Talk to us about your XR idea. Your XR agency is here to support you.
Do you have an idea, a product that needs explaining, or want to see if XR, WebAR, or 3D is a good fit for your business? Send us a quick note explaining what it’s about. We’ll get back to you personally and provide an initial assessment.
Logan Five not only develops immersive XR solutions but also empowers businesses in areas where digital visibility, intelligent user guidance, and flexible web systems are critical. With GEO-SEO, chatbots, and CMS systems, we build digital foundations that increase reach, make content more accessible, and make everyday communication more effective.
Discover more of Logan Five’s strengths
CMS systems
For websites and content that companies can manage and develop flexibly.
Chatbots
For better visibility on Google, AI-powered answers, and regional market
GEO-SEO
For better visibility in search results, AI contexts, and in your regional markets in Coburg and Germany.
Contact
LOGAN FIVE GmbH
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de
Latest News
Ambassador – the lively companion for modern websites13. April 2026 - 14:22
Couchpotatoes20. March 2026 - 12:55
AR-TUZ II – Create your own WebAR!12. March 2026 - 18:44
Contact
LOGAN FIVE GmbH
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de
Latest News
- Ambassador – the lively companion for modern websites13. April 2026 - 14:22
- Couchpotatoes20. March 2026 - 12:55
- AR-TUZ II – Create your own WebAR!12. March 2026 - 18:44