3D Vehicle Configurator - Carbon for Friedrich Performance Manufactory

Concept, Design, 3D Art, Programming, Integration

3D Configuration for Friedrich’s Porsche Vehicles

Solutions - 3D Configurator with Augmented Reality

The Appeal of the 3D Configurator

Initial Situation

Friedrich Performance Manufaktur, known for its exclusive carbon fiber finishes and performance upgrades, wants to give its customers the opportunity to experience vehicles and components in a realistic way—before they are manufactured. The goal was to bring the fascination of carbon fiber and customization to life digitally. Until now, potential buyers had to make decisions based on photos or static product views. But in the high-end segment, that’s not enough—here, what counts is the experience, attention to detail, and emotion.

Objective

Together with Friedrich, Logan Five developed an interactive 3D configurator that:

Porsche vehicles with carbon fiber trim visualized in real time, including color options, wheels, carbon fiber parts, and paint finishes.
Lets users become designers by customizing their own vehicle.
Shows realistic 3D models of carbon fiber with extremely fine surface texture.
Conveys the brand identity and exclusivity of Friedrich Performance Manufaktur in the digital realm.

Strategic Approach

Logan Five’s approach was clear: technology, design, and emotion must come together as one.

3D Development: High-precision modeling of all vehicle variants, carbon fiber parts, and details using realistic materials.
UX/UI Design: An intuitive user interface that remains easy to understand despite its complexity—even on mobile devices.
Performance optimization: Using efficient data structures to load even large models quickly and smoothly.
Web Integration: Seamless integration into the Friedrich website—no app installation required, fully browser-based (WebAR-compatible).
Marketing strategy: Using animations, video reels, and social media teasers to evoke an emotional response and present the configurator as an immersive experience.

Augmented Reality for trade shows. Carbon configurator for Friedrich at the Essen Motor Show.

Result

The result is a digital showroom experience that sets new standards in the automotive industry.

Uniqueness: The Friedrich Configurator combines high-end 3D technology with authentic brand aesthetics.
Customer retention: Users spend significantly more time on the website and actively share their configurations on social media.
Sales promotion: Dealers and end customers can directly compare carbon models—a key advantage during the consultation.
Scalability: The technology can be used across various industries—including mechanical engineering, design, and architecture.

Conclusion

The 3D configurator demonstrates how Logan Five harmonizes technology and emotion. By combining immersive design, efficient programming, and a deep understanding of the brand, we’ve created a tool that doesn’t just showcase products—it inspires enthusiasm. Logan Five is your partner for that first big step. With all our experience, passion, and creativity, we’ll put your company on the path to success—interactive, visually striking, and forward-thinking. 👉 Give us a call—we look forward to getting started with you.

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Would you like to have a 3D product configurator created for you?

This collaboration exemplifies how Logan Five helps brands blend technology and emotion. With strategic thinking, creative sensitivity, and technical precision, Logan Five transforms complex ideas into immersive digital solutions—from the initial concept to a market-ready 3D application. Logan Five is your partner for a digital edge. With all our experience, passion, and innovative strength, we bring your products to life—interactive, visually striking, and future-proof. 👉 Give us a call—we look forward to shaping new worlds together with you.

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