Case Study
Initial situation
Bizerba, a leading global provider of weighing, cutting, and labeling technology, was looking for a way to bring its complex machine solutions to life digitally and interactively. The aim was to present the product range clearly—both for sales and for customers at international trade fairs and in the field.
challenge
The challenge was to present highly complex technical systems intuitively without having to transport large machines to trade fairs. At the same time, the application had to be modular in design so that new products could be quickly integrated and updated. A particular requirement was to link product data, 3D visualization, and interactive operation within a powerful app.
Solution
Logan Five developed a customized app that virtually replicates Bizerba’s product world.
The application is based on state-of-the-art 3D and XR technologies, combined with a clear user interface and logical navigation. All machines have been converted into interactive 3D models and linked to technical data, animations, and functional descriptions.
The app runs cross-platform on tablets, smartphones, and touchscreens and can be used offline at trade shows or online in sales.
result
The Bizerba app has significantly modernized the sales process. Instead of static brochures, interactive product presentations can now be carried out—with impressive visual quality and high technical depth. This saves transport costs, reduces trade fair expenses, and at the same time creates a new brand experience that underlines competence and innovative strength.
Conclusion
With the Bizerba app, Logan Five has succeeded in making complex technology an emotional experience.
The project is a prime example of how 3D visualization, app development, and communication strategy intertwine to lead brands into the future of digital product presentation.
Here we present the app in more detail.