Try AR directly on your smartphone: Open a demo and place the product in your room.
Place seating area in room
Try out the toys right away
Put the bed in the room
Online shopping often lacks a sense of size, proportions, and impact. AR solves precisely this problem: your customers can place the product virtually in their environment, check the scale and appearance—and buy with greater confidence. Especially for items that require explanation, are high-value, or are large (e.g., furniture or machinery), AR can reduce abandoned purchases and reduce mispurchases.
We prepare your products as high-performance 3D assets (GLB/USDZ) – including scale, materials, lighting, and (if necessary) variants. The result: fast loading times and a clean, realistic AR impression.
We integrate the AR button into your product pages—including a fallback 3D viewer, hosting/CDN setup, and testing on iOS/Android. This ensures that AR works reliably for your customers.
Upon request, we measure AR usage (clicks, interactions, dwell time) and derive optimizations from this: Which products benefit first? Where does add-to-cart increase? Which content is actually being used?
Send us your store URL and a sample product—we’ll get back to you with a quick assessment of how soon AR can go live for you.
Interview with Frank Heumann from Logan Five
Augmented reality is currently changing the way companies in Germany present their products, inspire customers, and bring brands to life. What used to be static is now interactive, virtual, and immersive. German retailers in particular, but also online shops and industrial companies, are increasingly recognizing that augmented reality is no longer just a trend, but a strategic technology with real benefits.
We spoke about this with Frank Heumann, managing director of Logan Five GmbH. Logan Five has been regarded for many years as a specialized augmented reality agency that develops complex projects for retail, mechanical engineering, and premium brands.
Interviewer: Mr. Heumann, how can retailers in Germany specifically use augmented reality to improve the customer experience?
Frank Heumann: Augmented reality opens up a whole new way of presenting products for brick-and-mortar retailers. Today, a product is no longer just an object on a shelf. It can be virtually enhanced, explained interactively, and create an experience that sticks in the mind. In German retail in particular, the aim is to bring more experience back into the real world of shopping. Frank Heumann: Augmented reality opens up a whole new way of presenting products for brick-and-mortar retailers. Today, a product is no longer just an object on a shelf. It can be virtually enhanced, explained interactively, and create an experience that sticks in the mind. In German retail in particular, the aim is to bring more experience back into the real shopping world. Customers don’t just want to buy, they want to discover. A good augmented reality agency can create content here…
Interviewer: Many e-commerce companies in Germany are looking for innovative solutions. What can AR offer in this area?
Frank Heumann: Online shops today face a challenge: a product is often difficult to grasp digitally. Augmented reality brings this product virtually into the user’s world. A customer can see a product in space, rotate it, check it out—all directly via their smartphone. Innovative AR solutions reduce returns, improve the experience, and strengthen the brand. Companies often realize late what opportunities these technologies offer. Many retailers are unaware that there are funding programs available to support such projects. This makes costs much easier to plan, especially for small and medium-sized businesses.
Interviewer: Which augmented reality apps are ideal for sales?
Frank Heumann: Sales thrives on making complex products understandable. This is particularly crucial in mechanical engineering. Logan Five develops mechanical engineering apps that virtually represent machines and explain them interactively. A sales representative can place a machine in its original size at the customer’s premises. The product can be experienced even if it is not actually there. This type of presentation offers enormous advantages. We are seeing strong demand, particularly in the food industry and for technical devices. An augmented reality agency can help to implement such content professionally.
Interviewer: What are effective AR strategies for German online shops?
Frank Heumann: When it comes to AR, many people first think of furniture: placing a chair virtually in their living room. That’s part of it. But we go further. We can develop entire virtual showrooms. This turns an online shop into more than just a catalog; it becomes an immersive experience. Customers are entering a new way of shopping.
Effective strategies mean:
Interviewer: Why should companies have augmented reality developed instead of experimenting themselves?
Frank Heumann: Because professional projects are more than just technology. An augmented reality agency doesn’t just deliver a virtual feature, but a complete concept.
It’s about:
Companies take AR seriously when they realize that it’s not just a gimmick, but something with measurable impact. Logan Five has been developing innovative solutions for 25 years that bring products and brands into a new kind of experience.
Interviewer: What is your final statement?
Frank Heumann: Augmented reality will not replace retail, but rather expand it. Products can be experienced virtually, brands take on an immersive dimension, and customers experience a new kind of interaction. The technologies are there. The devices are there. The smartphone has long been the stage. Those who start implementing innovative AR projects today will bring their brand to the forefront and create an experience instead of interchangeability.
Mini FAQ
How can retailers in Germany use augmented reality to improve the customer experience?
AR transforms the smartphone into a tasting and decision-making machine:
More story per shelf: Packaging, posters, and POS become interactive
Take the pressure off consulting – without coming across as cold
Omnichannel: Connecting online and brick-and-mortar stores
Charge events, campaigns, and loyalty programs with “wow” factor
Using data – without data protection pitfalls
Looking for innovative AR solutions for e-commerce companies in Germany?
WebAR without an app – one click, and the product is displayed in the customer’s room or can be tested on their face/body. Applications: Furniture & Home, Fashion/Eyewear/Jewelry/Cosmetics, Sports/Outdoor, Technology. Goal: Accelerate purchasing decisions, reduce uncertainty, reduce returns.
We turn product images into interactive 3D views with:
Want to develop augmented reality experiences for the German retail sector?
Yes – and if you, as a German retailer, want to implement this in a clean (GDPR-compliant), app-free, and measurable way, that’s exactly where WebAR comes into its own.
How we develop AR experiences for retail
Customers scan the shelf, poster, receipt, or packaging—and experience AR directly in their browser. No download, no hurdles, maximum reach.
Use cases that drive revenue/interaction:
We deliver:
