Interactive beer mat
Millions of people enjoy their drinks on beer coasters. Logan Five’s simple WebAR application displays the entire range of beverages, from beer to soda, wine to tea.

Interactive beer mats!

Entertaining the world with simple means.

Scannen Sie es!
The beer mat that makes brands!

As fans, we created this application for the Weyermann company in Bamberg years ago. It is more than interesting for all breweries: no matter how many types of beverages you have in your portfolio, place them virtually on the beer mat. You can be sure that this form of advertising will not stay in place for long.

Interactive beer mats with WebAR, beer mats for breweries, restaurants, and beverage manufacturers

A stack of beer coasters really doesn’t cost much. But the visibility is immense. As a brewer, beer brewer, and beverage manufacturer, distributing beer coasters is an absolute thrill for customers.

Simply scan the QR code

And then view and explore the world of beer with this augmented reality beer mat, without needing an app.

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Which beer would you like?

You can view each of the beers virtually on the beer mat. You can learn more about the beer, be entertained with funny sayings, and even become more familiar with the dialect of the region of origin. Fun for guests and beer connoisseurs alike.

What can you do with WebAR?

The interactive beer mat is a real miracle cure. You know yourself how often and how effective such a mat can be. Millions see it at the table and many people take the idea home with them. As a brewery, you could create this for your sales department. But even as a restaurant or bar, it is always cost-effective to use:

WebAR in the configuration shown here (branding)
Display brand messages (you or an avatar explain on an interactive beer mat in front of customers using their smartphones)
Showing films (using blue screen and green screen techniques), which we explain
Play sounds
Play image worlds
Play 3D avatars and popular characters on the interactive beer mat
Develop your own ideas with us

With our partners, we can offer affordable printed products, such as this interactive beer mat.

What can users expect from the AR beer mat?

After loading the web application in your browser using the QR code, the first 3D model appears directly on the beer mat.
You can now select the individual varieties and hear a funny saying by clicking on the bottle.

The next tab shows all the details and parameters that make up the beer. This makes it quick and easy to decide on your next drink based on your own taste preferences.

A rating and order complete the application. The rating is intended only for the respective user and is solely their assessment.
The order is placed as an audio file in the typical Franconian dialect.

Unlimited product selection

In the “Variety Menu,” you can list your beverages (products) and place them virtually on the beer mat. It doesn’t matter what shape the bottles are. All products can be displayed realistically on a 1:1 scale. This puts your entire range in the right light, highlighting all your new products. Animations around this bottle are just as conceivable as transparent videos or videos on curved surfaces. Think!

Simple product descriptions?

A brief description gives interested parties a rough idea of what to expect. Key figures provide a quick visual overview of the variety’s classification. Multilingualism also attracts the interest of international customers. The drink is explained quickly and easily, making people want to try it. We at the Logan Five agency had a lot of fun with the model. Your customers will too.

Entertainment and utility

Interact with the product and listen to funny sayings. Entertain your guests. Orders can be played back in the local dialect. This allows users to place orders in their own dialect. Guests’ own ratings of the beer help them choose their next drink and quickly show the tool operator which beers are customer favorites in a manner that complies with data protection regulations.

Interactive beer mat with WebAR – concept description

As part of an internal project, an interactive beer mat was developed that uses WebAR (augmented reality in the browser) to bring digital content to life. The aim is to present products in a way that is not promotional, but rather experience-oriented, informative, and measurable. The idea arose from discussions about beer tastings and the question of how product information, storytelling, and interaction can be combined in a contemporary and accessible way.

Technical basis: WebAR with ARRIBA

The application is based on accessible WebAR technology.
No app installation required
Start directly in your smartphone browser
Triggered via QR code or link
Compatible with common mobile devices
Easy sharing via social media or messenger apps
This makes the system suitable for physical touchpoints such as beer mats, labels, or displays, among other things.

Proof of Concept

A WebAR proof-of-concept was implemented as a demonstrator, which currently integrates four types of beer. The structure is modular and can be expanded as desired.

Functions in the proof of concept:

3D product presentation in space or on a beer mat
Placement of a beer bottle in a real environment with interactive view
Interaction with the product
Click interactions on the bottle (e.g., short texts or notes)
Information section
Product details, background information, story texts
Audio function
Option to play content as audio (e.g., description or order template)
Rating system
Star rating (1–5) with storage
Like function
simple approval / liking
Language selection
German / English
Measurement of dwell time
Anonymous recording in the background
Data protection-compliant implementation
No personal data, GDPR-compliant

Statistics & Evaluation

The application has a separate statistics area that complies with data protection regulations:

Number of visits (total and per day)
Overall ratings and average star rating
Funnel evaluation per product
(e.g., visit → interaction → rating → like)
Export functions (CSV / XLSX) for internal reporting

Classification & scalability

The WebAR application is designed as a scalable experience platform. It can be expanded both in terms of content (additional products, languages, functions) and technology. The proof of concept shown serves as a starting point and demonstrator for interactive product presentation with WebAR. In the future, it may also be used as a reference or example application. The scope and visibility of a brand can be customized individually.

Brief profile LOGAN FIVE

LOGAN FIVE is your advertising agency specializing in:

Augmented Reality / Virtual Reality
3D & Web Development
SEO, SEM, GEO
AI-based applications (e.g., chatbots with avatars)
In this case, the focus is exclusively on the WebAR proof of concept.
Print and marketing communications