Immersive packaging & selling
Immersive packaging and sales connect the digital and physical worlds. Combining emotions with technology always creates an unforgettable brand experience.
Charge up your packaging!
Packaging is more than just a wrapper—it conveys brand identity, tells stories, and offers added value. With WebAR technology, packaging becomes an interactive experience: operating instructions, package inserts, product videos, 3D animations, and assembly instructions can be integrated directly into the packaging—without any additional materials or printed content.
Scan this package!
Scan the QR code on the packaging and experience the future of communication. Sustainability is no longer just a trend, but a necessity. That’s why innovative companies are turning to digital packaging content instead of printed material. Of course, this is always done in compliance with legal requirements.

Scan this package!
Scan the QR code on
the packaging! Sustainability
is crucial for the future,
which is why a change in
communication is more important than ever.

Inspire your customers now – with solutions from your creative partner for accessible augmented reality packaging!

Logan Five enables packaging specialists and industrial companies to use accessible WebAR for packaging.
Augmented reality (AR) has revolutionized marketing—and the packaging industry along with it. In the past, packaging primarily served to protect, transport, and preserve products. Today, AR opens up completely new possibilities: packaging becomes an interactive experience that conveys information, brings brands to life, and actively engages customers. Logan Five is a pioneer in the AR-supported packaging industry. With over 10 years of experience in WebAR and 25 years of expertise in marketing communications, we combine innovative technology with strategic brand management. Make your packaging smarter, more sustainable, and accessible. Let’s set new standards together – with WebAR from Logan Five!

WebAR: The future of the packaging industry

Tomorrow’s packaging will be smart, interactive, and sustainable—thanks to WebAR. Augmented reality transforms every piece of packaging into a digital experience: operating instructions, product videos, and 3D animations can be accessed directly—without an app, just by scanning a QR code. This reduces printing costs, conserves resources, and makes packaging accessible to everyone. Brands benefit from greater customer loyalty as consumers engage more intensively with the product. At the same time, WebAR offers dynamic updates – content can be updated at any time without having to redesign the packaging.

Immersive experiences set your brand apart from the competition and increase brand recognition. Sustainable. Innovative. Efficient. The packaging industry is entering a new era—are you ready to upgrade your packaging?

Stand out from the crowd!

AR expands your presentation options and can also reduce printing costs!

Conserve resources!

With the digital user manual, featuring film, photos, and animation, you can make packaging exciting.

Dynamic updates

Markings used can be rewritten multiple times during the life of a package.

Brand with WebAR

Customers enjoy getting used to the immersive added performance and prefer your product packaging!

Greater sustainability

A virtual user manual can be easily accessed and enjoyed via a device (smartphone, tablet).

Enhanced, cool retail appearances: augmented reality packaging is becoming significant!

Why not find out what’s inside the package right away?
Whether in food retail or goods delivery, WebAR turns packaging into an interactive experience. Your brand message and storytelling can now shine on the inside and outside of cardboard boxes—without any additional printing materials. Customers immerse themselves in immersive worlds, explore content according to their own interests, and control which information they access. This makes packaging not only sustainable, but also a fascinating communication medium.

Those who deliver edutainment will be the winners! WebAR offers nothing but advantages…

The future will be increasingly communicative. Young people want more information and are health-conscious. Today, printed information such as nutritional facts or ingredients can be evaluated (and compared) relatively easily. However, some people find this information simply too small to read! With WebAR, you can easily solve the problems of space, font size, and contrast digitally:

Enhance your packaging with film, photos, 3D animation, or sound
Accessibility: People with disabilities have better access
You can also have texts and content read aloud to you.
All information can be displayed larger and more clearly.
Describe the content in all common media
Tell your image story impressively on the shelf
Stand out with cool, immersive performances
Interactive jump links to websites are possible

For users:

If you, as a consumer and user of goods, want to know more, you can compare your desired items using the ARRIBA WebAR application, both now and in the future. The product that can convey more positive stories about itself and thus appears much cooler will probably always win. Immersion therefore helps to build an impressive unique selling point.

For manufacturers:

Your highlighted products appear more interesting. Especially for the younger generation, information is becoming more valuable every day. What ingredients have been added to the product and what significance does this have? This means that manufacturers will use state-of-the-art technology to provide top-quality information at the point of interest or point of sale. Hop on! Now!

There is no packaging that cannot be refined.

Comparisons are always being made in the food retail sector. Traditional brands are currently under pressure because private labels are undercutting prices. This is where WebAR begins to score points with its image advantage. Use the possibilities of digital labeling, films, 3D animations, and perhaps even appealing characters to differentiate yourself decisively in terms of content. High quality sells well!

Of course, you can use all our WebAR applications with any target. You can play your wine or beverage story on the label. This is a must for beverage manufacturers, breweries, and wineries. In the case of wine, AR or even a sympathetic character like “Logan” can be used to highlight the advantages and benefits. We would be happy to demonstrate our pre-programmed label models. Just give us a call. We will then introduce you to the latest generation of WebAR technology in an MS Teams meeting.

WebAR packaging – colorful candies, AR Packaging

Every single piece of packaging deserves the added value of WebAR.

WebAR packaging - Cardboard, AR Packaging

It’s good to know what’s in the package. If it’s supposed to be secret, we’ll print it inside.

WebAR packaging - boxes with QR codes for scanning, AR Packaging

Any type of packaging is suitable for WebAR. Printed or labeled.

Whether it’s food, lubricants, buckets, boxes, covers… there’s nothing that doesn’t deserve a story.

WebAR, the accessible, web-based ARRIBA Augmented Reality by Logan Five, is an exciting technology that has the potential to fundamentally change the packaging industry and the way consumers interact with products. Here is a small selection of the advantages this technology offers:

The goal of WebAR packaging: In the future, it could replace operating, usage, and application instructions. Companies need to start thinking about this revolutionary idea today so that they don’t get left behind by their competitors.
Sustainability right from the start: in the future, it could replace assembly instructions. However, legislators around the world will have to take action to reach an agreement. It is better to be prepared than to play catch-up.
Showcase the advantages of your product: Logan Five ARRIBA WebAR allows you to combine multiple media and commands. Use images, videos, and sound, as well as 3D animations, to give customers a better understanding of the advantages of your products.
Emotion, emotion: At Logan Five, we show people how to navigate the mountains of packaging in a hardware store. There, they can scan the outer packaging and experience what can be done with an inflatable boat, an umbrella, or a garden furniture set. This is because the items can be virtually assembled on site in attractive 3D.
Multilingualism: Naturally, Logan’s WebAR can also be used in multiple languages, with artificial intelligence support for all types of packaging.
Optimizing the customer experience: Through interactive experiences made available by you or Logan Five directly on the product packaging, WebAR can increase customer loyalty and engagement with the brand or product. For example, customers can immerse themselves directly in augmented reality by simply scanning the packaging with their smartphone. There, the application, operation, or “intake” (e.g., of medication) is presented in an idealized manner in all desired languages.
Content can and will continue to be changed: For example, a package that has left your company has been labeled with a QR code that contains operating instructions. Afterwards, you realize that this is the wrong documentation. In such a case, thousands or even millions of errors can be corrected retrospectively.
Environmental friendliness and sustainability: Reducing the need for physical materials for instructions or advertising materials contributes to sustainability. By making information digitally accessible via WebAR, companies can and will reduce their environmental footprint. However, the EU will also have to take action here to amend existing laws on the obligation to provide inserts.
Enhanced product presentations: Companies can integrate 3D models of their products into AR to offer customers a detailed view that goes beyond what is possible with traditional photos or videos. This can be particularly helpful for complex products or products that need to be assembled. We are thinking here of the large furniture manufacturers from Scandinavia.

WebAR packaging

Personalization: WebAR enables brands to create personalized experiences tailored to the interests and preferences of individual users. This can significantly increase brand loyalty and customer retention.
Interactive advertising and promotions: Companies can integrate interactive advertising campaigns directly into their product packaging. For example, customers could scan the packaging to gain access to exclusive offers, competitions, or augmented reality games.
Enhanced reality guides and demos: In addition to replacing traditional guides, companies can use AR to offer step-by-step demonstrations and interactive tutorials that improve the customer experience and increase satisfaction.
Brand protection and authentication: WebAR can help combat counterfeiting by providing consumers with an easy way to verify the authenticity of a product. This can be achieved by placing special AR markers on the packaging that provide authenticity information when scanned.
Advanced data analytics: User interactions with WebAR experiences provide valuable data that companies can use to better understand consumer behavior and adapt their products or marketing strategies accordingly.
Improved accessibility: WebAR can provide information in various formats (e.g., visual, auditory), which increases accessibility for people with different needs.

This list shows that WebAR offers a wide range of benefits for the packaging industry, from improved customer experiences and environmental advantages to new marketing strategies and increased product safety. The technology offers exciting opportunities for innovation in the way products are presented, marketed, and experienced. That’s why you should rely on augmented reality in the form of WebAR – from your Logan Five® GmbH!

Want to know more about WebAR packaging?

What does Wikipedia say about WebAR?

Augmented reality solutions for packaging

Logan Five is your partner for excellent packaging enhancement with augmented reality. Barrier-free solutions allow you to do without an app altogether. A simple scan is all it takes for sound, video, 3D animation, or images to appear.

Classic WebAR

Anything you can display with video, 3D animation, sound, and images can be printed on AR packaging using a simple QR code.

User manuals

How do I assemble furniture or how can I assemble the product I have purchased? WebAR makes all this possible. Outdoors or indoors. Augmented reality in packaging.

Promotional films

Why not enhance the cardboard packaging with a promotional video (which already exists anyway)? We look forward to working with you in the future.

Content

Your new WebAR packaging can contain all kinds of content. By scanning the QR code, you can convey content and narratives in an immersive way.

Immersive packaging & selling

Charge up your packaging!

Scan this package!