WebAR CMS system from Logan Five

The new WebAR CMS (AR-TUZ) from Logan Five GmbH:

Augmented Reality
for professional applications

AR-TUZ is the WebAR CMS from Logan Five GmbH and serves as an editorial platform for publishers, creatives, and specialists in daily project use. You can manage and update WebAR experiences for target-based augmented reality centrally in your browser—without an app and without having to redevelop every update. Choose your package: Free, Pro Galahad, Ultra Parzival, or Enterprise Lancelot.

WebAR CMS system from Logan Five

Your free account – as a trial project

Get started for free and experience the simplicity and clarity of a WebAR content management system. With AR-TUZ I, we developed a groundbreaking solution for augmented reality specialists in the publishing and creative industries long before the pandemic. Today, we are taking the next step and introducing the WebAR CMS, a barrier-free system that works directly in your browser, without the need for an app. This allows you to plan, maintain, and update WebAR content at any time, just like in an editorial office. Test your project in a free preview, familiarize yourself with the workflows, and gain confidence for live operation. Please send inquiries by email.

A project

Free – Runtime 12 hours

Upload only 1 image or 1 audio file or 1 video or 1 3D element

No branding

Support: No

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WebAR CMS system from Logan Five

Starter pack. The ideal introduction!

For a whole decade now, Logan Five has been creating wonderful B2B Christmas cards, Easter cards, congratulations cards, and other forms of personal messages enriched with augmented reality. We know that there is great demand in this area—and we are happy to provide you with a very affordable tool for this purpose. You create your own message card, receive a QR code, and use it flexibly. Simply use this practical starter pack from Logan Five. This allows you to send your greetings quickly, modernly, and convincingly directly to your recipients. Please send inquiries by email.

A project

Term: 3 months

Upload: 1 image or …

Upload: 1 audio file or …

Upload: 1 video or …

1 x 3D template or…

1 x 3D upload

AR-TUZ Branding

Support: by email

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WebAR CMS system from Logan Five

Augmented Reality Projects – Pro Galahad

As an AR beginner, create up to three projects that you can control and keep neatly separate from each other. Each project gets its own structure, content, and clear responsibilities—so that WebAR doesn’t grow chaotically, but remains controllably scalable. Maintain assets, texts, media, and calls-to-action on a project-by-project basis, roll out updates in a targeted manner, and keep track of the current status at all times. This makes the first five projects perfect for pilot campaigns, customer setups, or internal use cases—from quick proof-of-concept to professional rollout. Have fun. Please send inquiries by email.

Three projects

Term: 6 months

Upload per project: 2 images

Upload per project: 1 audio file

Upload per project: 1 video

2 x 3D templates

2 x 3D uploads

AR-TUZ Branding

Support: by email

Activated statistics

WebAR CMS system from Logan Five

Creatives and publishers – Ultra Parzival

Use the powerful Logan Five AR tools for your projects. Creative teams and publishers in particular need solutions that clearly separate individual and large-scale projects, but still allow for central control. With “Ultra Parzival,” Logan Five helps you plan, manage, and execute up to 10 parallel projects in a structured manner—including clear responsibilities. This results in stable, professionally managed AR experiences from every project that your customers can reliably use – and that visibly fascinate people in marketing, education, events, training, or sales. info@logan-5.de

Ten projects

Term: 12 months

Upload per project: 2 images

Upload per project: 1 audio file

Upload per project: 1 video

2 x 3D templates

2 x 3D uploads

own branding

Support: by email

Activated statistics

Quick facts for quick readers

  • Product name: AR-TUZ II

  • Provider: Logan Five GmbH

  • Category: WebAR CMS (content management system for WebAR)

  • Target groups: Publishers, creative professionals, users, interested specialists (daily project use)

  • Purpose: Manage and update WebAR content editorially

  • Packages/rates: Free, Pro Galahad, Ultra Parzival, Enterprise Lancelot

  • Benefit: Manage content yourself (without having to redevelop it with every update)

WebAR CMS system from Logan Five

For us, WebAR is a world of its own. A world of creativity, fascination, and wow effects. Use complex visions from Logan Five: The House of Security or The Big Christmas Book!

Enterprise Lancelot

WebAR CMS system from Logan Five
WebAR CMS by Logan Five GmbH

Complex ideas such as this WebAR application are most easily covered in an enterprise scenario. We would be happy to discuss these projects with you and provide training.

Enterprise “Lancelot” is the Logan Five flagship – the version where we tailor performance, scope, and workflows precisely to your needs. You can get started with this service package today. While self-service is designed for quick pilots, Parcival is aimed at companies that expect professional delivery, clear responsibilities, and reliable support. We work with you to design your system, set it up on your own domain, define roles and rights, create clean project structures, and accompany you through implementation to the finished experience.

At its core is a WebAR CMS that allows content to be managed as in an editorial office—including updates, media exchange, versioning, and consistent playback. Whether as an AR CMS, an augmented reality CMS for product communication, service, and training, or a comprehensive AR editorial system for multiple teams, Parcival is designed to keep your business running smoothly and your content maintained over the long term—not just going live, but staying live.

This includes our active support: training for administrators and editorial teams, ongoing optimization of settings, support with clear response times, and project-related work on content, structure, and quality. You get a WebAR content management system that launches seamlessly in your browser—no app required—while offering the depth that enterprise projects need: clean processes, measurable results, and an experience that resonates with users. Parcival is not just software—it is a system plus a team that puts your WebAR projects in the best possible position.

We will, of course, grant your advertising agency the appropriate opportunities.

How can
I achieve success more quickly?

Our packages (except Free) include a German-language instruction manual. You can start reading right away and then implement project after project. If you are already in contact with us, you can get started via the Free section. For everyone else, we recommend the Pro package “Galahad”: Here you will learn the system in a practical way with up to three products, which you can then publish. Many questions only arise when requirements become more complex—for example, in projects with many interaction points. The “House of Security” was implemented with more than 10 active points. With the “Lancelot” enterprise package, you get the full range of services—including all solutions for demanding scenarios. Our team is always on board, so to speak.

Possible approach:

  • Open a free account, then upgrade to Pro or Ultra
  • Read up on how to proceed (see booklet)
  • Upload files (image, audio, video, 3D)
  • Linking (the marriage between template and animation, video, sound)
  • Try it out (possibly correct it, publish it)
  • Readjust
  • Publish

Basically, this also works in all packages. The various packages except for “Free” always include a quota that allows you to communicate with our experts by email or phone. In the case of an Enterprise package, our manager will be at your side.

General questions and answers

What is a WebAR CMS – and how does it differ from a “normal” WebAR page?

A WebAR CMS is an administration interface that allows you to maintain, exchange, and control WebAR experiences without any programming effort. Unlike a “fixed” WebAR page, content, variants, and calls to action are not hard-coded but are managed centrally. This keeps campaigns flexible, repeatable, and scalable—from a single landing page to series production.

Do users need an app, or does WebAR really work in the browser without installation?

WebAR runs directly in the mobile browser and does not require any app downloads, which significantly lowers the barrier to entry. Users scan a QR code or open a link and start the experience immediately – ideal for print, packaging, POS, and events. Depending on the device and browser, different AR functions are available, which the system automatically delivers as appropriate. We are confident that AR and WebAR will continue to gain acceptance.

What content can I manage myself in the WebAR CMS?

In a WebAR CMS, you typically manage 3D models, animations, videos, images, audio, text, and interactive buttons in one place. In addition, scenes, triggers, language/region, and different campaign versions can be organized. This allows you to continuously optimize content without requiring a new development cycle for each update.

How does an update work: Can I swap campaigns live?

Yes, in most setups, the QR code remains the same while you update the target and content in the CMS. This means you print once and can later change motifs, products, promotions, or entire scenes without having to reproduce everything. This is particularly valuable for seasonal campaigns, A/B testing, and long-term print media with changing content.

Which devices and browsers are supported—and how do you ensure that it runs stably on iOS/Android?

Modern WebAR experiences are designed for current iOS and Android devices and work in popular mobile browsers, with differences depending on the feature set. Stability is achieved through clean performance optimization: lean 3D assets, customized quality levels, fallbacks, and a testing process across relevant device groups. This ensures that every user gets the best possible experience without the content being “overloaded.” The AI Core and AI Kit should be active.

How do I measure success: What analytics does the WebAR CMS provide—and in compliance with GDPR? Are these different concepts?

Of course, we collect usable information about the use of the projects in the paid models. We record visits and interactions anonymously without personal data. You can achieve GDPR compliance through data-efficient measurement concepts, clear consent logic, short storage periods, and hosting/processing in Germany. This gives you reliable data without collecting unnecessary personal data.

Is Logan Five GmbH’s WebAR CMS AR-TUZ EU-compliant, or are parts of the system outsourced to the US?

You gain digital sovereignty because we operate the servers directly at our premises in Germany and consistently align the system with EU compliance. The underlying code is provided in Germany and delivered in a controlled manner, giving you transparency over the technical basis. This allows you to avoid unnecessary third-country transfers and retain control over data, operations, and further development—with a clear European infrastructure as the foundation.

Micro FAQ

Our WebAR CMS is a platform that allows you to create, manage, and publish WebAR experiences in the browser—without your users having to download an app.

All you need is an up-to-date browser and a stable internet connection. A standard office PC or laptop is sufficient for creating the content.

You publish with a click and receive a link and, if desired, a QR code. Both can be used directly in print, social media, or on your website.

Yes. You can integrate common media formats. This allows you to quickly convert existing assets into WebAR experiences.

This feature is not yet enabled. Depending on the package, team features would also be possible, e.g., roles, joint project management, and coordinated approval processes.

A simple project can go online very quickly—often within a short time, as soon as the content and goal (e.g., product, promotion, event) are clear.

Yes. Content can be modified at any time without having to print new QR codes, provided that the link remains the same.

We ensure stable operation and clear processes. Depending on the package, there are additional options for enhanced security, support, and individual requirements.

Friendly. Competent. Reliable!

The data will be used exclusively for processing my request. Once processing is complete, it will be deleted. It will not be passed on to third parties or transferred to a third country. Note: I can revoke my consent at any time for the future by sending an email to info@logan-5.de. Detailed information on the handling of user data can be found in the privacy policy.*

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Last but not least

Logan Five isn’t just your advertising agency—we’re your partner when it comes to effective communication: visible, measurable, and with real impact. We combine strategy, design, and technology (web, e-commerce) to create solutions that propel your brand forward with XR, AR, VR, MR, and WebAR—from powerful websites and campaigns to memorable 3D, WebAR, and XR experiences.

We don’t think in terms of individual services, but rather in terms of clean processes: we listen, understand your goal, develop a concept, and implement it consistently. Whether you need quick measures or complex digital projects, we provide you with clear contact persons, reliable implementation, and results that can be traced.

If you wish, we can show you in an MS Teams meeting what potential your project has—and how we can realize it together.

Contact

LOGAN FIVE GmbH
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de

Latest News

Contact

LOGAN FIVE GmbH
Media and Communication
Kellergasse 28
96237 Ebersdorf bei Coburg
Germany
Phone: +49 9562 4001-0
Email: info@logan-5.de

Latest News