Website Design. Search Engine Marketing.
Upgrade to WordPress.
Multilingual website for SECO Sensor Coburg
Initial Situation
SECO Sensor, a leading specialist in industrial sensor solutions, develops and manufactures high-precision measurement systems for applications across a wide range of industries. The company faced the challenge of presenting its ever-expanding product portfolio on an international scale. The existing website was technically outdated, had confusing content, and was available only in German—a clear disadvantage in the global market.
Objective
Logan Five was commissioned to develop a modern, multilingual website that:
- SECO is positioned as an innovative technology partner with a global reach.
- presents products and solutions in a structured and easy-to-understand way.
- Multilingual support (German, English, French, Spanish) is intuitively integrated.
- is optimized for international SEO to ensure visibility outside the DACH region as well.
- A flexible CMS that allows SECO to manage and expand its content on its own.
Strategic Approach
The relaunch took place in several phases to ensure stability, design quality, and technical precision:
- Analysis phase: Review of the existing TYPO3 structure, content migration, and SEO audit.
- New concept: Development of a clear information architecture for various target groups (industry, automotive, research).
- Design & UX: Development of a modern, functional layout that visually conveys Hofmann’s technological expertise.
Technical implementation:
- Migrate all content to WordPress while preserving the SEO structure.
- Implementation of a modular, scalable system using Gutenberg blocks.
- Integration of multilingual support and responsive design.
- Testing & Launch: Comprehensive quality control, performance tuning, and training for editors.
Result
The transition went smoothly and efficiently, while significantly improving the user experience:
- Easy to maintain: Content can now be updated quickly, securely, and independently.
- Performance: Significant improvements in load times and Core Web Vitals.
- Design: A fresh look with clear visual elements and structured navigation.
- SEO & Reach: The website’s visibility in search engines has increased measurably.
- Flexibility: Future expansions and integrations (e.g., product databases, portals, 3D elements) can be implemented without disrupting the system.
Conclusion
Our collaboration with Robert Hofmann GmbH demonstrates how Logan Five translates technological complexity into intuitive user experiences. The relaunch on WordPress not only delivered a modern look and feel but also an efficient, sustainable solution that strengthens both brand communication and day-to-day business operations. Logan Five is your partner for a digital edge. With all our experience, passion, and innovative strength, we take your digital infrastructure to the next level—quickly, securely, and with an eye toward the future. 👉 Give us a call—we look forward to setting new standards together with you.




