B2B Christmas cards. Roodelcards by Logan Five. Electronic Christmas card, digital Christmas card.

WebAR saves on shipping costs, storage costs, production costs…

Send creative messages with WebAR

Digitale Weihnachtskarte Roodelcard von Logan Five®, Elektronische Weihnachtskarte

The Invention of the WebAR card – A new dimension in brand communication

Initial Situation

In an increasingly digital world, companies were looking for new ways to connect with their customers on an emotional level, quickly and without technical barriers. While traditional print materials like brochures and greeting cards still had a strong physical presence, they often lacked the dynamism and interactivity of modern communication. Logan Five recognized this gap—and developed a solution that bridges both worlds: the WebAR Card.

The idea

The task was to create effective Christmas mailings:

The vision was clear: a physical medium that transforms into a digital experience with a simple scan using a smartphone—no app, no barriers, but with maximum impact.
That’s how the idea for the WebAR Card was born—a card that brings video, sound, animation, or 3D experiences directly to the browser. It’s activated simply by scanning a QR code—without any batteries, electronics, or rare materials.
In doing so, Logan Five created a medium that is both impactful and emotionally resonant, one that surprises and delights people.

The Implementation

During the development process, augmented reality (AR) and WebAR technologies were combined with high-quality print design.
Concept & Design: Each card is customized to the client’s specific needs—from its visual design and interactive features to its brand message.
Technology: Using proprietary hosting and tracking solutions on servers such as Arriba.rocks and AWS Amazon, Logan Five offers maximum stability and data protection.
Accessibility: Access is entirely web-based—no app, no barriers.
This combination made the WebAR card a versatile tool for brand communication, recruiting, product presentations, or invitations.

Digital Christmas card from Logan Five with a face filter, Roodelcard digital Christmas card from Logan Five®, Electronic Christmas card

Results & Achievements

The WebAR card has since been implemented in numerous projects—ranging from banks and industrial companies to mid-sized brands.
The results speak for themselves:

Significantly higher engagement rates compared to traditional print materials.
Increased brand loyalty, as recipients actively immerse themselves in the brand experience.
Sustainability, since the card contains no electronic components and can be reactivated as often as needed.
Companies report a clear “wow” effect that occurs at first glance—and the emotional connection that results from it.

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